Primo means the best … primo waves (best waves), primo hoaloha  (best friend), primo ‘ono (the best ono fish). It’s also the name of a beer that’s been around since 1897.

Primo is Hawai’i’s original beer and has been a part of the Islands ever since. Well, it took a break from production and rested for a while, but Primo has returned to the Islands.

I snagged a Primo ad from long ago – when Ka Primo Beer was tasty, like a fine mist from the ocean. It still is today. Aloha.