I wrote Bert and Ernie (or whatever they call themselves) an email today. I seriously doubt I’ll ever hear back from the dynamic beer duo. My email vented some – mostly it just laid down the Sam Adams law. According to the rule book if the manufacturer of a product has a recall, some remuneration is due the consumer. After all, we spend our jack to buy some kind of crap. In the case of Sam Adams all I got was a link to freakin’ website landing page – and that was it.

The topper? Today – the day I sent my nasty gram – was the same freakin day that Bert and Ernie sent me a happy meal-message via their e-news. An e-newsletter that was all “happy” and “cheerful.” WTF???!!!!! Some marketing dweeb probably thought that the newsletter would be a great way to “stay in touch with customers.”

Look you bone heads, I’ve been brand loyal for 15 years. I have the glasses, the bucket, the bar opener, the coasters, the portable bottle opener, tried every variety, and I have turned down drinking a beer when a Sam wasn’t available. Hell, I’ve even consumed Sam that was past its “best consumed by” date. Which BTW happens a lot with Sam Adams beer … retailers sell Sam that is “dated” and frankly it sucks. Both the beer and the fact that retailers sneak it in on us.

To make matters worse — my BGE went to Kroger to purchase some Sam (to replenish my supply) and Kroger would not sell her the beer (she’s of age smart ass). Shelf stocked with Sam, but retailer not willing to sell??? WTF. Again, WTF.

Good bye.

IT’S time that I changed my beer consumption habits — maybe my penchant for Liberty Ale should shine through. After all, I love Liberty Ale. Better yet, why not stock up on some Bass. I’ve wanted to learn the proper way to pour a black and tan. Heck, with the budget I’ve allocated to Sam now REMOVED I can put in the keg system and enjoy some Bass.

Outta’ here.